dezembro 23, 2010


“A trader, whatever, is no more than a public servant, or an audience; and receives a payment, which he calls his “profit” for providing this service. So, all those who serve look forward to please those whom they serve. To do this we must study, without prejudice or expectations, based not assume that others think like us or think like we should because it usually does not think like us – but the principle that if we want to serve others (to profit from it or not) is that we should think like them. What we see is how they actually think, not how it would be pleasant or convenient for them to think like us.”
Fernando Pessoa (13/06/1888 to 30/03/1935 – Portuguese Poet and Writter)