“A trader, whatever, is
no more than a public servant, or an audience; and receives a payment, which he
calls his “profit” for providing this service. So, all those who serve look
forward to please those whom they serve. To do this we must study, without
prejudice or expectations, based not assume that others think like us or think
like we should because it usually does not think like us – but the principle
that if we want to serve others (to profit from it or not) is that we should
think like them. What we see is how they actually think, not how it would be
pleasant or convenient for them to think like us.”
Fernando
Pessoa (13/06/1888 to 30/03/1935 – Portuguese Poet and
Writter)
